Call Tracking allows you to track calls from your website and know exactly what advertising activity brought them whether it was from a different website, Google or your own paid search campaign.
So no longer will you have to figure how your caller has found you.
Call tracking is an essential tool for any company that spends money on advertisements across multiple channels. Customers with AdWords have an inborn need to track the calls that relate to their key words, to be able to understand which keywords provide call conversions. call tracker With no visibility of call conversions, it’s not really possible to work out if your investment from the key words on your portfolio is providing value or not. Is just tracking AdWords call conversions enough?
Most clients are looking to track not only PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation phone tracking system such as Call Conversions Tracking comes from, as it allows you to see your ROI for each of these vital channels not only Google PPC. This can be essential actionable data allowing you to optimise the effectiveness of each of your marketing and advertising channels, crucial to the success of any business enterprise.